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Pattern Beauty

Haircare brand created for coils, curls, and tight textures, focused on healthy, hydrated, and defined natural hair.

Pattern Beauty
Celebrate Your Pattern™

Founded by award-winning actress and entrepreneur Tracee Ellis Ross in 2019, Pattern Beauty is a Black woman-owned brand focused on providing effective, nourishing haircare for textured hair — specifically for coils, curls, and tight textures. Designed to honor and meet the needs of natural hair, the brand offers a wide range of shampoos, conditioners, styling creams, tools, and accessories.


Pattern celebrates the beauty of Black hair in all its forms while promoting hair health, hydration, and self-love. The brand is also committed to community impact and inclusive beauty standards.


Key Features & Benefits:

  • Products formulated specifically for textured hair

  • Hydration-rich shampoos, conditioners, and stylers

  • Tools and accessories made with coils and curls in mind

  • Black woman-owned and rooted in hair positivity


Use Cases:

  • Naturalistas seeking curl definition and moisture

  • Individuals embracing their natural texture

  • Salons and stylists specializing in curly/coily clients

  • Gift sets for birthdays, holidays, or self-care routines


Hours of Operation:

  • Online Store: 24/7


Accepted Forms of Payment:

  • Credit Card

  • PayPal

  • Afterpay

  • Apple Pay

  • Shop Pay


Purchasing & Availability:

  • Shop online at https://patternbeauty.com

  • Available at Ulta Beauty, Sephora, Amazon, and Target

  • International shipping available via official site

  • Curl concierge consultations available online


Testimonials:

“Pattern gave my hair the love it always needed. My curls have never looked better.” — Loyal Customer

“Tracee Ellis Ross created a brand that feels like a celebration of my texture.” — Natural Hair Advocate


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