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Fenty Beauty

Fenty Beauty by Rihanna revolutionized the beauty industry with inclusive shades and innovative formulas for all skin tones.

Fenty Beauty
Beauty for All.

Founded by global icon and entrepreneur Rihanna in 2017, Fenty Beauty redefined beauty standards by prioritizing inclusion and representation. With an initial launch of 40 foundation shades (now expanded), the brand set a new industry benchmark for diversity.


Fenty Beauty offers high-performing, cruelty-free makeup products that cater to all skin types, tones, and genders. Rihanna’s vision was clear: create makeup so that “everyone feels included.” The brand is known not only for its inclusive shade range but also for its trendsetting highlighters, lightweight bases, and universally flattering lip glosses.


Key Features & Benefits:

  • Foundation in 50+ shades for all undertones

  • Cult-favorite Gloss Bomb lip glosses

  • Longwear, lightweight Pro Filt’r complexion products

  • Vegan and cruelty-free formulas


Use Cases:

  • Makeup artists seeking diverse shade ranges

  • Everyday users wanting natural or glam looks

  • Beauty lovers who prioritize inclusive and ethical brands

  • Individuals with deep or hard-to-match skin tones


Hours of Operation:

  • 24/7 Online Store Access


Accepted Forms of Payment:

  • Credit Card

  • PayPal

  • Afterpay

  • Apple Pay

  • Google Pay


Purchasing & Availability:

  • Shop online at https://bit.ly/3YXic1p

  • Available at Sephora stores and Sephora.com

  • International shipping options available

  • Exclusive product launches and bundles online


Testimonials:

“Fenty Beauty changed the game. I finally found a foundation that actually matches me.” — Beauty Enthusiast

“No brand does inclusivity like Fenty. Rihanna did that!” — Pro Makeup Artist


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