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Discovering and Supporting Black-Owned Businesses: A Guide to Making an Impact

Supporting Black-owned businesses is more than just a trend—it’s a movement that empowers communities, fosters economic growth, and promotes diversity in the marketplace. Whether you're looking for Black-owned brands to shop from, ways to amplify their voices, or strategies to invest in their success, there are numerous ways to make an impact.


Discovering and Supporting Black-Owned Businesses
A Guide to Making an Impact

In this blog, we’ll explore why supporting Black-owned businesses matters, how to find them, and actionable ways to contribute to their growth and sustainability.


Why Supporting Black-Owned Businesses Matters

Supporting Black-owned businesses is about creating long-term change. Here’s why it matters:


1. Economic Empowerment

When you shop Black-owned, you invest in businesses that often reinvest in their communities, creating job opportunities and wealth. Studies show that closing the racial wealth gap could add billions to the U.S. economy.

2. Representation and Innovation

Black entrepreneurs bring fresh ideas, cultural creativity, and innovative solutions to industries. Supporting their businesses helps amplify diverse voices and products.

3. Strengthening Communities

Many Black-owned businesses support social causes, education, and initiatives that uplift their communities. Your support helps sustain these positive impacts.


How to Discover Black-Owned Businesses

Finding Black-owned businesses is easier than ever, thanks to online directories, social media, and dedicated marketplaces. Here’s where to start:


1. Online Directories & Marketplaces

  • Black-Owned Marketplace (www.black-owned-marketplace.com) – A hub for discovering and shopping from Black-owned businesses across industries.

  • We Buy Black (www.webuyblack.com) – An e-commerce platform featuring thousands of Black-owned brands.

  • Official Black Wall Street (www.obws.com) – A directory and mobile app highlighting Black-owned businesses worldwide.

  • EatOkra (www.eatokra.com) – A platform dedicated to discovering Black-owned restaurants.

2. Social Media & Hashtags

Social media is a powerful tool for discovering Black-owned brands. Search hashtags like:

Follow influencers and content creators who highlight Black businesses, and check out Black-owned business spotlights from platforms like Afrotech, Blavity, and Essence.

3. Google & Yelp Search

Search for "Black-owned businesses near me" on Google, Yelp, or Maps. Many businesses now label themselves as Black-owned, making them easier to find.

4. Word of Mouth & Local Events

Ask friends, family, and colleagues for recommendations. Attend Black business expos, pop-up shops, and cultural events that showcase Black entrepreneurship.


Ways to Support Black-Owned Businesses Beyond Shopping

Supporting Black-owned businesses goes beyond making a purchase. Here’s how you can contribute to their success:


1. Spread the Word

  • Share their websites and social media pages.

  • Leave positive reviews on Google, Yelp, or Trustpilot.

  • Recommend them to friends and family.

2. Engage on Social Media

  • Like, comment, and share their posts to boost visibility.

  • Tag them in relevant conversations to increase exposure.

  • Use hashtags to help others discover them.

3. Invest in Black Entrepreneurs

  • Support crowdfunding campaigns on platforms like Kickstarter, IFundWomen, and Kiva.

  • If you’re an investor, consider funding Black-owned startups and businesses.

4. Partner & Collaborate

If you’re a business owner, collaborate with Black-owned brands through joint ventures, sponsorships, or partnerships.

5. Advocate for Supplier Diversity

Encourage corporations and institutions to source from Black-owned vendors and service providers.


Must-Know Black-Owned Brands & Businesses to Support

Here are a few standout Black-owned businesses across different industries:


  • Fenty Beauty – Rihanna’s inclusive beauty brand revolutionizing the industry.

  • The Lip Bar – Vegan and cruelty-free cosmetics by Melissa Butler.

  • SheaMoisture – Natural hair and skin care products rooted in African heritage.


  • Telfar – Luxury bags and apparel with a cult following.

  • Brother Vellies – Sustainable African-inspired footwear and accessories.

  • Hanifa – Bold, innovative designs by Anifa Mvuemba.



  • Calendly – Scheduling software by Black tech entrepreneur Tope Awotona.

  • Hue Noir is a makeup brand that uses science to develop inclusive cosmetics.

  • Please Assist Me – A home management app that helps busy professionals.


These businesses represent just a fraction of the incredible Black-owned brands making waves.


Final Thoughts: Every Dollar Makes a Difference

Supporting Black-owned businesses is a long-term commitment, not just a one-time effort. Every dollar you spend, every share on social media, and every positive review contributes to the success of Black entrepreneurs and strengthens communities.


Join the Movement!

Explore and shop from Black-owned businesses at Black-Owned Marketplace.

Share this guide with friends and family.


Commit to making conscious purchasing decisions.


Together, we can create a more inclusive economy where Black businesses thrive.

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